Practical Guide to Comparative Advertising
| By: | Ruth M. Corbin; Rebecca N. Bleibaum; Tom Jirgal; David Mallen; Christine A. Van Dongen |
| Publisher: | Elsevier S & T |
| Print ISBN: | 9780128054710 |
| eText ISBN: | 9780128093511 |
| Edition: | 0 |
| Format: | Page Fidelity |
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